How to Set Up Workflows in GoHighLevel

If you're looking to simplify your marketing and sales process, GoHighLevel is one of the most powerful platforms available today. With HighLevel’s marketing automation tools and built-in CRM integration, you can save time, close more deals, and streamline client communication — all from one dashboard.


But one of GoHighLevel’s most valuable features is workflow automation. Whether you're a small business, a Go High Level company, or a digital agency, workflows allow you to automate complex tasks without needing any code or technical skills.

In this blog, we’ll walk you through how to set up workflows in GoHighLevel, and explain why this feature is a game-changer for marketing, sales, and CRM.

What is a Workflow in GoHighLevel?

A workflow in GoHighLevel is a sequence of automated steps triggered by a specific event. These steps might include sending emails, assigning leads, adding tags, creating tasks, or even notifying your sales team.

With ghl workflow automation, you can create a smooth journey for leads — from the moment they fill out a form to when they become paying customers.

Step 1: Access the Workflow Builder

To start, log into your Go High Level platform. From the left menu, click on “Automation” and then select “Workflows”.

This opens up GoHighLevel’s powerful drag-and-drop workflow builder — part of the popular go high level funnel builder and gohighlevel tools collection.

You’ll see options to create a workflow from scratch or choose a pre-built template. If you're new, starting with a template might help you learn faster.

Step 2: Define Your Trigger

Every workflow begins with a trigger — this is the event that starts the automation. For example, a trigger might be:

  • A new lead filling out a gohighlevel website form

  • A contact booking an appointment

  • A tag being added to a contact

  • A new submission through a gohighlevel sales funnel

Click “Add Trigger” and choose one that suits your business. Once your trigger is set, the rest of your automation will follow.

Step 3: Add Actions

After setting a trigger, it's time to decide what actions should follow. These are the steps GoHighLevel will take automatically.

Popular go high level automation actions include:

  • Sending a welcome email

  • Assigning the lead to a sales rep

  • Sending an SMS reminder

  • Adding a delay (e.g., wait 1 day before sending the next message)

  • Updating the pipeline stage

  • Notifying your team on Slack or email

You can chain multiple actions together to create a fully automated customer journey.

Step 4: Personalize the Experience

Good automation isn’t just about tasks — it’s about building relationships. Use personalization tokens like {first_name} in your emails and messages.

This makes your communication feel more human, even if it's automated. Gohighlevel automations support full personalization across email, SMS, and other channels.

Step 5: Add Conditions (If/Else Logic)

Workflows in GoHighLevel can get smarter with If/Else conditions. This feature allows you to send leads down different paths based on their behavior or data.

For example:

  • If someone clicks a link in your email → send a follow-up offer.

  • If someone doesn’t respond in 3 days → send a reminder.

  • If lead source is “Website” → assign to a specific team.

This level of sales automation is what makes GoHighLevel a top-tier platform for agencies and businesses.

Step 6: Test Your Workflow

Before going live, always test your workflow. Use test contacts to ensure the trigger, actions, delays, and emails work as expected.

You don’t want to send 10 emails at once by mistake! The Go High Level software makes testing simple and quick.

Step 7: Turn It On

Once your testing is successful, switch the workflow from “Draft” to “Published.” Your automation is now live and will run whenever the trigger event occurs.

With this done, your go high level crm and marketing strategy just got 10x more efficient.

Use Cases for Workflow Automation

Still not sure where to start? Here are some real-life examples of how gohighlevel CRM experts use workflows:

1. Lead Nurturing

Automatically follow up with leads over several days or weeks with emails and SMS messages.

2. Appointment Reminders

Send automated reminders before and after scheduled meetings.

3. Onboarding New Clients

Deliver documents, training videos, and support resources automatically.

4. Abandoned Funnel Follow-Ups

If someone drops off in your go high level funnels, send a message to bring them back.

5. Re-Engagement Campaigns

Use go high level marketing workflows to reconnect with cold leads through email or SMS.

Pro Tips from Go High Level Experts

  • Use tagging inside workflows to track lead behavior.

  • Combine workflows with go high level funnel builder for complete lead generation campaigns.

  • Use custom values to pull in contact info dynamically.

  • Track results using GoHighLevel’s built-in reporting.

  • Connect with a go high level consultant if you need custom strategy help.

What About Go High Level Support?

GoHighLevel offers 24/7 support through live chat and help docs. If you get stuck setting up your automation, the Go High Level support team is just a click away.

Plus, there’s a thriving online community of users and go high level experts who regularly share tutorials, workflow ideas, and success tips.

Go High Level Pricing Overview

Wondering how much all this costs?

Gohighlevel pricing is quite competitive:

  • Starter Account: Around $97/month – Ideal for individuals or small businesses.

  • Agency Account: Around $297/month – Great for agencies managing multiple clients.

  • SaaS Pro Plan: Includes advanced features and white-labeling.

You can try a go high level demo for free to test everything before you commit.

Why GoHighLevel is a Game-Changer

Many businesses use multiple platforms for email, CRM, SMS, funnels, and appointments. With GoHighLevel, all of these are bundled into one dashboard.

You get:

  • Full gohighlevel marketing features

  • Built-in CRM integration

  • A visual workflow automation builder

  • Beautiful gohighlevel website templates

  • Funnel building and sales tracking tools

  • Deep gohighlevel automations support

It’s like having 5 tools in one — at a fraction of the price.

Final Thoughts: Automate Smart with Elicit Digital

Setting up workflows in GoHighLevel isn’t just about saving time — it’s about building smarter systems that help your business grow.

Whether you’re an agency owner, a marketing manager, or just getting started, Go High Level software gives you the power to automate like the pros.

If you’re looking for expert help, Elicit Digital can guide you through setup, optimization, and full-scale automation. Our team of GoHighLeve l CRM experts and marketing strategists can help you unlock the full potential of your go high level platform.

Ready to grow with automation? Talk to the team at Elicit Digital today.

For more information:

Visit: https://www.elicit.digital/

Email: sales@elicit.digital

Call us: +91-9111555876

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